What primary/secondary research have you done so far?
I have done online surveys and focus groups to find out what people think of my Idents and to get feedback and critisiscm so i know how to improve my Ident and what is good about it. We also had the director Otto Batthurst come in and give us a talk and answer any questions we had which gave us an insight into the media industry and what to expect.
The secondary research I did was on job roles, careers and further training. I researched these three things on a website that gave me lots of different information on it. This information was fast and easy to get an therefor was an effective way of doing research.
The secondary research I did was on job roles, careers and further training. I researched these three things on a website that gave me lots of different information on it. This information was fast and easy to get an therefor was an effective way of doing research.
which have you found most useful and why?
Personally i found primary research most useful as i could put in the questions that i wanted to know and tailor the answers i wanted to get (multiple answer/yes or no answers) so i could get the exact data that i wanted and needed which i found better than using someone else's data that might not exactly fit what i wanted to find out.
What are the cons/pros of both?
Primary- Pros;
- You can tailor the question5s to what you need to find out
- You can choose what form of survey you use (face to face, online, etc;)
-Up to date information
cons;
- Trying to get large scale results can be very time consuming and hard to do
- The results could be biased
- You can tailor the question5s to what you need to find out
- You can choose what form of survey you use (face to face, online, etc;)
-Up to date information
cons;
- Trying to get large scale results can be very time consuming and hard to do
- The results could be biased
Secondary- Pros;
- it is easily found on places such as the internet
- You can find a large range of results quickly
- Its (usually) free
- Usually based on actual sales figures
Cons;
- It may not include all of the information that you initially wanted to find out
- The data that you find may be incorrect
- Data may be out of date and so invalid